I had the unique opportunity to try on the impressive Rolex Deepsea Challenge. This watch, launched in late 2022, stands out not only for its striking proportions but also as Rolex’s first non-prototype model made from RLX titanium.
The Rolex Deepsea Challenge (ref. 126067) made waves upon its debut, primarily due to its use of Grade 5 titanium, a material chosen for its lightweight and resistance to deformation and corrosion. This followed the brand’s earlier experimental model, which accompanied oceanographer James Cameron to the depths of the Mariana Trench, reaching a staggering 10,908 meters (35,787 feet) below sea level.
Unlike the experimental replica watch, which was fixed to the manipulator arm of the submersible, the production version is designed to be worn. Weighing 250 grams, it is approximately 30% lighter than its predecessor. With a 50mm case, a 23mm thickness, and a 61mm lug-to-lug length, it feels formidable on the wrist.
Putting on the Deepsea Challenge was akin to wrestling with a whale. Its robust design, reminiscent of a superhero version of the Submariner, initially elicits a laugh, but that amusement fades as the weight becomes uncomfortable. A thick layer of neoprene is recommended to cushion the wearer’s wrist, as this watch is intended for serious diving, capable of withstanding depths of 11,000 meters (36,090 feet).
Visually, the Deepsea Challenge commands attention. Its satin-brushed titanium case and bracelet contrast beautifully with the polished crown guard and the chamfered edges, creating a balanced aesthetic. The three-row Oyster bracelet is notably sturdy, featuring an innovative Glidelock and Fliplock extension system that accommodates a diving suit up to 7mm thick without the need for tools.
Retailing at €25,950 / US$26,000, the clone Rolex Deepsea Challenge offers a matte black no-date dial, white gold applied markers, and hands filled with blue-glowing Chromalight. Additional features include a Triplock crown, a helium escape valve, and a unidirectional bezel with a black Cerachrom insert marked with a 60-minute scale in platinum.
The watch also boasts a Ringlock system, a compression ring crafted from medical-grade BioDur 108 alloy, which mitigates the extreme pressure experienced at depths like those of the Mariana Trench – up to 3.6 tons of pressure.
I often tell friends and family, somewhat seriously, that if they ever hit the lottery, their first stop should be a Rolex dealer. Why? Aside from the obvious allure of luxury, it turns out that buying Rolex watches is not just a status symbol, but also a smart financial move.
A report from the Boston Consulting Group (BCG) earlier this year found that Rolex watch prices have appreciated by an average of 20% annually since mid-2018 – significantly outpacing the S&P 500 Index. This solidifies the idea that Rolex isn’t just about telling time; it’s also about investment growth.
The luxury watch market, particularly the secondary market, is booming. The same BCG report highlighted that the secondary market grew to $24 billion USD last year, not far behind the $55 billion USD primary retail market. Predictions suggest that the pre-owned luxury watch market will continue to grow by 9% annually, reaching $35 billion USD by 2026 as more people begin to appreciate the value of watch collecting.
So, does investing in luxury watches make sense? Absolutely – and there’s no brand better suited for investment than replica Rolex. However, the watch market can be notoriously unpredictable. Amid the ups and downs, though, one Rolex model has emerged as a barometer for the broader market.
Paul Altieri, founder and CEO of Bob’s Watches, one of the most respected platforms for buying and selling luxury watches, highlights the Rolex Cosmograph Daytona ‘Panda’ ref. 116500 as a key indicator of market trends. This stainless steel chronograph is among the most coveted watches globally and remains one of the most recognizable models in Rolex’s modern lineup.
Altieri explains, “The Rolex Daytona ‘Panda’ dial serves as a bellwether for the current values and trends in the secondary watch market. Around a year ago, its price peaked at nearly $50,000 USD, but since then, it gradually declined to about $32,000 USD five months ago.”
The good news? “Prices have started to recover,” Altieri notes, “and are now hovering around $34,000 to $35,000, which indicates a resilient market.”
The real question is whether the prices for the Daytona ‘Panda’ will soften in the near future as its successor, the ref. 126500, begins to appear in the secondary market. However, it’s safe to say that the ref. 116500 will continue to serve as a benchmark for the luxury watch market due to its widespread appeal and iconic status.
Introduced in 2016, the ref. 116500 was the first cheap Rolex Daytona to feature a ceramic bezel, solidifying its place in Rolex’s history. Earlier this year, the ref. 126500 was unveiled at Watches & Wonders Geneva, featuring a slight design tweak – a metal “lip” around the ceramic bezel – and an updated calibre 4131 movement, boasting significant advancements in Rolex’s mechanical innovation.
Most buyers are less concerned with the technical specs and more drawn to the Daytona’s sleek design, cultural significance, and investment potential. In that regard, the Rolex Daytona ‘Panda’ will continue to reign as a timeless piece and a reliable indicator of market trends for years to come.
Welcome to the captivating realm of Rolex watches, where time isn’t merely measured but celebrated with elegance. In this article, we embark on a horological journey that contrasts two iconic watches: the Rolex Coke and Pepsi. While these names might evoke thoughts of your favorite sodas, in the world of luxury watches, they signify enduring symbols of craftsmanship and style. The Rolex GMT-Master II, found in both the Coke and Pepsi variations, has captured the hearts of enthusiasts and collectors alike for decades.
Our goal here is to unravel the distinct characteristics of these watches, delve into their rich histories, and guide you through the perennial debate of Coke versus Pepsi. Whether you’re a seasoned watch aficionado expanding your collection of replica Rolex GMT-Master II watches or a first-time buyer in search of a perfect piece, this article will illuminate the nuances that differentiate these watches.
The Rolex GMT-Master II: A Historical Perspective
To fully appreciate the legendary Coke and Pepsi variants of the Rolex GMT-Master II, it’s essential to trace back to their origins. The journey begins in 1954 when Rolex introduced the original GMT-Master, designed for professional pilots and frequent travelers. Its standout feature was the ability to display two time zones simultaneously, revolutionizing timekeeping for jet-age globetrotters.
The GMT-Master II, an evolution launched in 1983, retained the dual time zone functionality while introducing advancements like a superior movement and the iconic red and blue bezel, earning it the moniker “Pepsi.” Shortly after, the “Coke” variant, featuring a black and red bezel, joined the GMT-Master II lineup in the late 1980s.
Both the Coke and Pepsi models share a heritage rooted in aviation. Originally developed with Pan American World Airways (Pan Am), the GMT-Master aided pilots in tracking home and destination times during long flights. The red and blue bezel, symbolizing day and night hours, offered practical functionality that remains relevant today.
Rolex has continually refined the GMT-Master II, integrating technological advancements without compromising its classic design. Powering these watches is the Rolex caliber 3285 movement, renowned for its precision and reliability. Exploring the Coke and Pepsi variations reveals how subtle differences in aesthetics and materials contribute to their distinct personalities, united by Rolex’s commitment to craftsmanship and excellence.
The Rolex Coke: perfect Sophistication
For those drawn to perfect sophistication with an air of intrigue, the Rolex Coke stands as an ideal companion. This classic within the GMT-Master II lineup features a black dial paired with a striking red and black bezel. The contrast is visually captivating and pays homage to the golden age of aviation.
Versatility is a defining trait of the clone Rolex Coke. Its bold black and red combination transitions seamlessly from formal events to casual settings, embodying an all-purpose watch. Available in stainless steel or white gold, each version offers durability and reliability, powered by the Rolex caliber 3285 movement. This movement incorporates advanced features such as the Parachrom hairspring and Chronergy escapement, ensuring exceptional performance.
Beyond its technical prowess, the Rolex Coke symbolizes sophistication and adventure. Whether you’re an experienced collector or a first-time Rolex buyer, its classic aesthetics and robust functionality make it a perfect choice, reflecting Rolex’s enduring legacy of precision and style.
The Rolex Pepsi: Vibrant Expression
If you seek a Rolex watch with bold, distinctive character, the Rolex Pepsi promises to captivate. Its vibrant blue dial paired with a red and blue bezel isn’t just a watch; it’s a statement. This color scheme, reminiscent of a renowned soda brand, exudes confidence and energy, perfect for those who embrace adventurous lifestyles.
The fake Rolex Pepsi caters to extroverts and thrill-seekers, whether exploring new cities or diving into ocean depths. Available in stainless steel or white gold, each variant embodies resilience and luxury, driven by the Rolex caliber 3285 movement for precise timekeeping in any scenario. With features like the Parachrom hairspring and Chronergy escapement, the Pepsi ensures reliability and performance.
More than a watch, the Rolex Pepsi celebrates vibrancy and vitality. It showcases Rolex’s dedication to pushing design boundaries while upholding craftsmanship standards. Whether you’re a seasoned collector or someone seeking bold wristwear, the Pepsi invites you to embrace color and exuberance in your timekeeping journey.
The Debate: Coke vs. Pepsi
In the world of Rolex GMT-Master II watches, the Coke versus Pepsi debate sparks passionate discussions among enthusiasts. Choosing between these icons isn’t just about telling time; it’s about personal expression.
Personal style and preference are central to this debate. The Coke, with its classic black and red bezel, exudes perfect elegance suitable for any occasion. In contrast, the Pepsi’s vibrant blue and red bezel commands attention, appealing to those with adventurous, extroverted styles.
Collectibility and rarity also play significant roles. Both the Pepsi and Coke boast unique histories and references, with vintage models highly coveted by collectors. Understanding these nuances enriches the appreciation for Rolex GMT-Master II watches, whether it’s the iconic “Fat Lady,” “Sophia Loren,” or rare references that add intrigue to the discussion.
Ultimately, choosing between Pepsi and Coke is a personal decision reflecting individual tastes and an appreciation for Rolex’s history and craftsmanship. Whether you prefer the subdued sophistication of the Coke or the vibrant allure of the Pepsi, both choices embody Rolex’s enduring legacy and the artistry of luxury watchmaking.
Investing in History
Beyond their aesthetics and functionality, Rolex Pepsi and Coke watches are coveted collectibles and sound investments. Owning these watches isn’t just about daily enjoyment; it’s about holding pieces of horological history that can appreciate in value over time.
Rolex watches, renowned for their value retention, extend this reputation to the GMT-Master II series. Vintage models, especially those with unique features or limited production, command high prices in the collector’s market. Factors like rarity, condition, and historical significance contribute to their desirability and investment potential.
For prospective investors, thorough research, market awareness, and expert advice are crucial. While Rolex replica watches generally maintain value well, market dynamics can influence individual model performance.
Rolex Coke and Pepsi watches transcend mere timekeeping; they embody style, craftsmanship, and horological innovation. The GMT-Master II series, with its classic Coke and vibrant Pepsi variations, invites you to make a choice that reflects your personality and preferences.
Whether you lean towards the perfect sophistication of the Coke or the bold vibrancy of the Pepsi, each watch tells a story of Rolex’s commitment to excellence and innovation. Whether for personal enjoyment or investment, a Rolex GMT-Master II in Pepsi or Coke form promises enduring value and perfect appeal.
When it comes to Rolex’s lineup, while the Submariner and the Daytona hold sway in the realm of sports watches, on the more refined end, there’s arguably only one contender – the Datejust. For decades, the Datejust nameplate and its understated elegance have been a cornerstone of Rolex’s offerings. Its design has become deeply ingrained in the collective consciousness in a way that few watches achieve. Yet, despite its enduring popularity, tracing the origins of the Datejust proves to be a nuanced endeavor compared to other iconic watch lines. While Rolex officially marks its inception in 1945, the Datejust name did not adorn the watches themselves for several years thereafter. Throughout the late 1940s, Rolex introduced a series of so-called “pre-Datejust” references. Among these, the 1949 Rolex Oyster Perpetual “Ovettone” Ref. 5030 stands out as a particularly influential and coveted model. This remarkable watch, presented by the team at Bob’s Watches, serves as a vital link between prewar and postwar Rolex designs, offering insights into the evolution of horological legends while carrying its own rich history.
Even within the “Ovettone” family, the Ref. 5030 boasts an exceptional pedigree. For those unfamiliar with the broader “Ovettone” lineage, these watches represent a larger 36mm iteration of the classic “bubbleback” Oyster case design introduced in the mid-1940s. Named for its egg-like rounded profile created by a deep caseback and tall domed crystal, the “Ovettone” remains a pivotal milestone in Oyster case evolution and continues to captivate vintage enthusiasts. However, the Ref. 5030 elevates its status further with a compelling backstory. Originally acquired in 1949 by American engineer Charles F. Kettering, inventor of the electric starter motor for automobiles and the aerial missile, as a gift for banker Walter H.J. Behm to commemorate his 25 years of service with Winters National Bank, this watch bears a beautifully engraved caseback, adding another layer of historical significance.
In the late 1940s, Rolex stood on the threshold of its future identity, a sentiment reflected in the design of the Rolex Oyster Perpetual “Ovettone” Ref. 5030. Encased in a 36mm wide 18K yellow gold case, this watch retains some elements from earlier “bubbleback” iterations, such as the squared-off area between the lugs, the rounded caseback, and the vintage “Rolex Oyster” signed crown. Yet, it also foreshadows the modern Oyster cases of the 1950s and beyond, exuding a soft elegance characteristic of watches from the 1930s and 1940s. Notably, as a “pre-Datejust” reference, the smooth, low-profile bezel predates the iconic fluted bezel motif synonymous with the Datejust, showcasing a different yet enduring facet of Rolex case design.
Beneath the domed crystal lies a dial that is equally significant in Rolex’s evolution. The cream-white matte dial, aged gracefully over decades, captures a transitional moment for the brand. While it features early to mid-century Rolex design elements like the polished alpha handset and a precursor to the triangular 12 o’clock marker seen on dive watches, it predates future Datejust hallmarks such as the baton handset, rectangular applied indices, cyclops date magnifier, and the Datejust name itself. However, the roulette date wheel, alternating between black and red text, adds a touch of character to the display.
The automatic movement housed within the Ref. 5030 represents another milestone in Rolex’s history. It was the first chronometer-certified automatic movement with a date wheel, a groundbreaking achievement at the time. The inclusion of a date display, now commonplace in the industry, underscored Rolex’s commitment to innovation. Completing its transitional aesthetic, this Ref. 5030 features an early rendition of the iconic five-link Jubilee bracelet, seamlessly integrated into its design with case-matching polished gold links.
The Rolex Datejust family holds immense significance within the watch enthusiast community and beyond. Yet, amid its enduring legacy, it’s easy to overlook its formative years. The Rolex Oyster Perpetual “Ovettone” Ref. 5030 serves as a captivating piece of horological history, offering a glimpse into the early development of this iconic line while carrying its own unique narrative. Beyond its inherent beauty and craftsmanship, this watch serves as a poignant reminder that even seemingly immutable product lines have complex and fascinating evolutionary trajectories.
The release of the highly anticipated Morgan Stanley report on the Swiss watch industry has sparked mixed reactions within the industry. While some view it as a testament to their success, others dismiss it as unreliable speculation. The interpretation largely hinges on whether one’s brand is on the rise or struggling to maintain relevance.
Acknowledging the imperfect nature of the data, Morgan Stanley and LuxeConsult caution that the report’s accuracy may be compromised by the reticence of many privately-owned watchmakers to disclose financial details. Despite these challenges, the report, now in its seventh year, draws upon multiple data sources to offer valuable insights into the industry landscape.
Foremost among the report’s findings is Rolex’s continued dominance, with sales reaching CHF 10.1 million in 2023, representing a staggering 30% market share worldwide and up to 40% in the United States alone. This unparalleled market position sets replica Rolex apart from its competitors, which typically command much smaller shares of the market.
The remaining top brands, including Cartier, Omega, Audemars Piguet, Patek Philippe, and Richard Mille, each hold more modest market shares ranging from 3% to 8%. Below these top-tier brands, market shares diminish significantly, indicating a diverse and competitive landscape below Rolex’s towering presence.
While some may question the impact of Rolex’s dominance on market dynamics, it’s essential to recognize the brand’s positive contributions. Rolex’s formidable market presence is not inherently detrimental; rather, it exerts its influence to the benefit of its customers and retailers. However, its tactics, such as negotiating extensive retail partnerships and managing supply to maintain exclusivity, can disadvantage competitors lacking similar clout.
Rumors of Rolex artificially restricting supply to drive demand and maintain waiting lists persist, but evidence suggests otherwise. The brand’s substantial investment in marketing fuels demand, creating the allure that underpins its enduring popularity.
Despite occasional legal challenges, Rolex’s business practices generally align with market norms and regulations. While its dominance may overshadow competitors, there are no insurmountable barriers preventing other brands from challenging its supremacy.
In fact, Rolex’s success serves as a catalyst for innovation and growth within the industry. Rising sales figures for competitors like Cartier, Audemars Piguet, and Vacheron Constantin demonstrate the potential for growth, albeit from a lower starting point.
Ultimately, Rolex’s influence extends beyond its own brand, shaping consumer perceptions and industry standards. Much like De Beers’ iconic slogan, Rolex has redefined luxury watchmaking, emphasizing heritage, craftsmanship, and functionality, thereby elevating the entire industry.
While Rolex’s dominance may raise concerns about market fairness, it also fosters competition and drives innovation. As competitors strive to emulate its success, the Swiss replica watch industry as a whole stands to benefit from Rolex’s enduring legacy.
Before we dive into exploring Rolex classics priced under €7,000, please note that I’m not a Rolex expert, especially when it comes to pre-owned Rolex replica watches. Like you, I’ve scoured Chrono24 as if I were embarking on my own Rolex journey. Furthermore, I have no affiliations with any of the dealers I’ll mention in this article. Now, with that out of the way, let’s begin our exploration! If you’re considering your first Rolex, my recommendation would be to opt for one of the timeless 36mm options such as the Oyster Perpetual, Datejust, or Explorer. These models have earned their iconic status, and with the various configurations available for the OP and Datejust, you can choose one that speaks to your personal style. To kick things off, let’s take a closer look at the intriguing Oyster Perpetual I stumbled upon during my search. It’s not your typical Rolex, which, in a way, sets it apart—much like the current and previous iterations of the Rolex Air-King. There’s something oddly captivating about it. This particular reference 116000 hails from 2009 and showcases the classic 36mm Rolex Oyster case. It’s currently listed at €5,695 without the box or papers. The watch features a glossy black dial with an eye-catching circular guilloché pattern in the center, Rolex’s distinctive text encircling it, and those unique numerals that almost resemble the grooves of a vinyl record. The numerals at 3, 6, and 9 o’clock give it a touch of Explorer-like charm, although they deviate from the alignment of the other numerals on the dial. While you could opt for a more conventional OP, this one is sure to turn heads at your first gathering. My own inaugural Rolex was a Datejust—a reference 1603 from 1974 with a captivating pie-pan dial in blue, beautifully aged lume, and an elegant Jubilee bracelet. Regrettably, it wasn’t love at first sight for me, and I swiftly traded it for a Cartier Santos, a decision I’ve never second-guessed. However, the lesson I took away from that experience is that perhaps I should have chosen a more modern Rolex. The 1603 felt somewhat delicate to me, with its loose links and Plexiglass crystal, making it unsuitable for my active lifestyle, particularly around water. Now, did you honestly think I would omit the Rolex Explorer 114270? It’s been nearly a year since I acquired mine, and I’m still elated with my choice. It barely left my wrist all summer long. It’s the kind of watch that’s there when you need it but inconspicuous when you don’t want it to interfere. Its appearance is flawless, sporting a fully brushed Oyster bracelet and a sleek, polished bezel. To be frank, I wouldn’t change a thing about this replica watch. I even prefer it over the current model—check out why here. Numerous 36mm Explorers are available for sale. As I mentioned, my preference leans toward the 114270 with solid end links. However, there’s also the older and somewhat more affordable 14270. So, there you have it—my top choices for classic “my first Rolex” timepieces. But what if you’re looking to stand out a bit from the Rolex crowd? In that case, I’d suggest exploring an Oysterquartz Datejust with an integrated bracelet. These models may command higher prices compared to the classics I mentioned earlier, but when I gaze at this example with a Buckley dial listed for €6,450, my heart races a little faster!
Rolex has launched a new line of Oyster Perpetual Day-Date 36 watches with dials made of decorative stones, making each watch unique. These replica watches are available in 18K gold, Everose, yellow and white variants and are paired with green aventurine, carnelian, and turquoise dials, respectively. The Day-Date 36 is also adorned with 52 brilliant-cut diamonds on the bezel and hour markers. The decorative stones used on the dials, including green aventurine, carnelian and turquoise, are unique works of art whose matrix and veining can only be revealed when they are worked. The individual finishing of each dial is carried out to meet the brand’s strict quality standards. The three new Day-Date 36 versions offer different textures, the finely crystallized surface of green aventurine, the different shapes and sizes of the lines of carnelian forming an orange relief pattern, and the natural veins of turquoise. Rolex uses only natural stones of the highest quality, very carefully selected according to strict criteria of purity, clarity and strength. Rolex’s gem-setters are recognized for their technical mastery and their ability to set and align stones flawlessly while enhancing their brilliance. The watch also comes with a Presidential bracelet, made only of 18-carat gold or 950 platinum and reserved only for the precious metal versions of the Day-Date and Datejust.
When it comes to the copy Rolex Daytona, this has been a special year. Looking ahead to Watches & Wonders later this month, there are quite a few predictions that we will see an evolution of the model. I’m not counting on that, as Rolex is notorious for not catering to the wishes of the masses. However, the moment will be perfect, as the first Daytona ref. 6239 made its debut in 1963. There is also the obvious question of whether the current Daytona needs updating. This is a direct result of Rolex’s contrasting subdial and moving the tachymeter scale from the dial to the steel bezel. Rolex used the same hand-wound Valjoux calibre 72B and 722 for the Daytona ref. 6239. 6239 was the same as the previous 6238. 6238. Later models used the 722-1 movement, a slightly improved version of the 722 movements. A striking detail is that the ref. 6238 was produced at the same time as the first Daytona models for several years. The Daytona ref. 6239 was produced between 1963 and 1969 with several dial variations. The original Daytona debuted with either a black dial and white subdial or a white dial and black subdial. Rolex replaced the white dial with the famous silver dial in later collections. In addition to this, Rolex introduced the famous “Paul Newman” exotic dials for the ref. 6239 and ref. 6239. 6239 and ref. 6241 with black bezels. We should have gone into a modern automatic Daytona after this, but it would have been quite a leap. That’s why we chose the Daytona ref. 6263. It’s the last manual-winding model with a black bezel and screw-down pushers. This model presents a tougher and more massive overall image compared to the earlier pump pushers. Number 6263 was produced in 1971. 6263 was in production from 1971 until the first automatic Daytona replica watches took its place in 1987. In its 37 mm case, Rolex equipped the Ref. 6263 with the Valjoux 727 movement. This updated Valjoux 722-1 was based on the Valjoux 72A. The most important change is the increased operating frequency from 18,000 to 21,000 revolutions per hour for greater precision.
In a surprising move, Rolex joined filmmaker/adventurer James Cameron this morning to reveal a new Deepsea Challenge, 126067. Rolex enthusiasts will immediately notice something new about this number, which is the final 7. This last number denotes the case material, and until now, the 7 has never been used. This is because this watch represents the first Rolex product to be made commercially from titanium. It may be a first, but it’s really a reference that celebrates the past in a way that the brand has rarely seen. That said, the most exciting detail about this watch is how it may impact future releases. The first Deepsea Challenge watch was used 10 years ago when it accompanied Mr. Cameron on his trip to the Marianas Trench, some 36,000 feet below the surface of the Pacific Ocean, and this latest watch pays homage both to that journey and to that of oceanographer Jacques Picard and U.S. Navy Lieutenant Don Walsh in 1960. They later survived that dive. It’s an impressive example indeed, but it has little bearing on the clone watches we wear every day. The 126067 has all the bells and whistles we’ve seen from Rolex on its deepest divers over the years. The Ringlock case construction allows the watch to withstand tremendous pressure, while the helium vent valve allows gas to escape from the watch during the decompression phase when the diver is in a hyperbaric chamber. The Triplock crown provides three sealed zones around the crown stem (two inside and one inside the crown) that provide peace of mind. On the strap, you’ll find the Glidelock system inside the clasp and a Fliplock extension that can be fitted to a diving suit. All of this is nice, but ultimately a far cry from the everyday practicality we enjoy in other Rolex tool watches. While the stats on this fake watch are impressive, I certainly don’t need something like a helium release valve or 11,000-meter depth resistance. I’ll bet you don’t need one, either. However, there is a small amount of detail about this watch that has me excited about future offerings from the brand. We’re talking about Rolex here, so nothing mind-blowing, but if you have a soft spot for the brand, there are some takeaways from this watch that should get you excited.
If you follow me, you know I am a Rolex Datejust lover. There’s a reason it became my go-to watch for my debut. Part of its appeal is its flexibility, so I didn’t think much of it when Nacho asked me to write a post about why it’s such a great all-around watch. Rolex, in general, excels in the areas mentioned above. It’s in the DNA of the brand. There’s no need to look at this crowned brand’s highest level of finishing or watchmaking craftsmanship. But for usable everyday reliability? Yes. In my days of trading, I felt much more comfortable selling a 50-year-old Rolex than I do selling some modern watch. I know I won’t see any problems coming back from Rolex anytime soon. I know some blown-up movements of specific vintages, but that has never translated into any noteworthy returns in my trading practice. Something subtle and neutral about the Datejust makes it work in any situation. I can’t think of any outfit that would make the fake Rolex Datejust look out of place. Well, black tie, but that’s about it. I feel this way about vintage Datejust watches, as they tend to look more understated and less dazzling. I believe it’s a combination of modest size and the unique shape of the Oyster case. So far, it’s been so familiar that it’s easy to overlook. But the Oyster case has the ultimate neutrality while retaining a clear identity. Pair it with a classic strap like the Jubilee or the Oyster, and you get an iconic shape in a quiet, almost benign way. You can find the above elsewhere in the Rolex world. For example, I could devote a similar article to the Explorer. However, the Rolex Datejust has an edge in one area – a formality. The Explorer approaches the concept of GADA from a sporty, casual perspective. The replica Rolex Datejust, on the other hand, takes a more formal approach. They are not far apart in the middle. Depending on where you live, your mileage may vary. However, security has become an issue in my part of the Netherlands. Luxury watches – especially Rolexes – are becoming a target for robbers. I don’t know the basic statistics, but horror stories quickly ensue. Unfortunately, these criminals are not stealing watches unknowingly. Many attacks are very violent and leave the victims without their watches and severely injured. In that sense, the statistics don’t even matter. The mere idea of it being in my head limits my enjoyment of the watch. If I have to think about where I’m going on any given day and whether my watch will be wearable, then it’s no longer a watch for everything. Yes, the mighty Rolex Datejust is the perfect everyday watch, but only as a discreet entity in the virtual world of the watch lover. As part of my actual, practical daily life, it pains me to admit that it no longer is. I strongly prefer more affordable and less visible watches as an everyday wearer. I may be paranoid, or I may be rightly cautious. Who knows? The simple fact is, and I’m not proud to admit it, it undermines the experience enough to change my behaviour.
